Dining out in London has always been more than just food—it’s how friendships are built, how flatmates catch up, and how people blow off steam after a long week in the city. From rooftop tacos in Shoreditch to pub roasts in Clapham, group meals are stitched into the social fabric of millennial life.
But while sharing a meal is easy, sharing the bill? Not so much.
When it’s time to pay, someone always hesitates. One person paid last time. Another didn’t bring their wallet. Someone else insists they “only had a side salad,” and suddenly what should be a smooth ending turns into awkward math and subtle tension.
In 2025, however, a growing number of young Londoners have found a simple solution. It’s called Nom Nom, expense splitting app that’s helping to remove the stress from shared expenses—starting at the dinner table.
A Familiar Problem in a Fast-Moving City
Londoners, especially millennials, are used to moving quickly. They juggle flatshares, hybrid jobs, side hustles, and social plans with precision. But that fast-paced lifestyle doesn’t leave a lot of room for uncomfortable conversations—particularly about money.
Whether it’s dividing a Deliveroo order among housemates or figuring out who covered drinks at the pub, money management in groups tends to be more complicated than it should be. Add to that the rising cost of living, and suddenly small transactions feel more significant.
Avoiding conflict often means one person takes on the mental load—paying, tracking, chasing people for their share—which isn’t just unfair, it’s exhausting.
Nom Nom was built to fix that.
What Nom Nom Does—and Why It Works
Nom Nom is a bill-splitting app that lets you take a photo of a receipt, digitise it, and divide the cost fairly among everyone at the table.
Here’s how it works:
- You scan a paper receipt using the app.
- The app reads and itemises each entry (mains, sides, drinks, service charge).
- Each person selects the items they ordered.
- Nom Nom automatically calculates what everyone owes—including tax and tip.
You can then share a link with your friends, allowing them to see their total and pay accordingly—even if they don’t have the app installed.
It’s quick, transparent, and eliminates all the awkward back-and-forth. No need to open a calculator or play the guessing game. Everyone pays their fair share, and no one has to bring it up twice.
Why It’s Taking Off in London
There’s a reason Nom Nom is becoming popular in cities like London. The app’s simplicity matches the lifestyle of urban millennials who value efficiency, fairness, and low-friction interactions.
In shared households, it’s perfect for:
- Grocery runs where different people pick up different items
- Weekend brunches where everyone orders differently
- Group holidays where expenses pile up fast
- Recurring takeaways split across the same few flatmates
It’s not just about math—it’s about preserving relationships. No one wants to fall out over a bill or become “that person” who reminds others to pay them back. With Nom Nom, everything is neutral, automatic, and clear.
The Bigger Shift: Avoiding Financial Awkwardness
Apps like Nom Nom aren’t just tools—they’re part of a broader trend where tech is helping people handle emotionally loaded situations more gracefully.
Talking about money with friends or partners isn’t always easy. Especially in a city like London, where lifestyles vary widely and cost sensitivity is real, the ability to simplify these conversations matters.
Nom Nom quietly removes the need for those conversations altogether. It supports honesty and fairness without putting pressure on any one person to mediate.
Flatmate Life and Fairness
London flatshares are famous for being both brilliant and occasionally chaotic. They’re filled with laughter, late-night snacks, and inside jokes—but also shared bills, cleaning rotas, and unspoken tensions.
Nom Nom isn’t trying to solve all of that—but it does take one common stressor off the table. By giving everyone visibility into what they owe, and keeping a log of past receipts, it lets flatmates focus on living—not accounting.
It also avoids resentment, which can build up over time when things feel uneven or when one person is always out of pocket.
Minimalism Wins
Another reason for Nom Nom’s popularity is its focus. Unlike all-in-one finance apps that try to manage your entire life, Nom Nom does one thing—and it does it well. It splits group bills.
That focus appeals to millennials who are already juggling a dozen apps. It’s light, specific, and useful in the exact moment you need it.
In a city like London, where attention is scarce and efficiency matters, that simplicity is powerful.
Final Thought
Group meals should end with laughter, not an awkward silence while everyone stares at the bill. And in 2025, they don’t have to.
Nom Nom is quietly becoming a go-to tool for millennials across London—not just because it works, but because it understands the reality of modern living: fast, shared, and full of tiny moments where fairness matters.
If you’ve ever had a night out end on a slightly sour note because of an unpaid drink or forgotten dish, this might be the app you didn’t know you needed.
And next time someone asks, “How do you want to split this?”—you’ll already have the answer.
