When discussing the use of social media as a business marketing tool, it is usually only the big names like Facebook and Twitter that stand out. The reasons are apparent. They are a popular social media platform with millions of followers. What entrepreneur would not want to make a profit with so much growth in his business? For marketing, you must know Social Media Monitoring Vendors and stay in contact with them all the time.
However, many lesser-known social media platforms do equally well to promote your business in the online marketplace. Instagram is another name. Instagram gives you an easy way to not only grow your business but also reach your target audience. You should Use the Picuki Instagram tool to do more things safely and easily. SmiHub is also a very useful tool regarding Instagram and similar to Picuki learn more about Picuki, SmiHub at NewsUpTimes.com. This article discusses why your business should use Instagram as a marketing tool.
There Are More Active Users Than You Think
Instagram has managed to gain over 150 million active users. The value may be less than that of the two large social networking sites mentioned earlier, but it should be noted that they have been able to grow. It first appeared in 2010 only; so, that’s really commendable. It also shows the promise of future growth.
Feeling Like a Business
Compared to Facebook and Twitter it tends to be more personal. Instagram has a business feel to it. This is where 70% of the world’s leading brands play. It means some important business. Research has shown that Instagram users tend to share, like, and comment on product posts more often than is seen on other social networking sites.
The ability to share news and information about visual content is also a factor that continues to add users to this social media site. Consumers prefer visual content because it is easier to read, understand and share than to filter pages and pages of content. On Instagram, you can post high-quality authentic photos and videos for your business.
You can use that visual content to tell the story of your business and build the personality of your business. You can use it to show what goes on behind the scenes which add to the visibility of your business.
Flexibility in planning
With Instagram, you not only have the opportunity to upload real photos and videos, but also edit them to make them more relevant to your business. Filters allow you to add the effects you want by playing with colors, vignettes, and lines. All of this can help to establish a strong brand identity for your business without costing you too much.
For All Businesses
Considering Instagram and the visual content it works with, the first thing that comes to mind is that it is best suited for product-based companies. They may include pictures of the products they are selling or videos of the product demo. The use of Instagram is not limited to a specific business. Product-based and service-based businesses can use this platform as well. How you use it depends very much on your creative ability.
Above all, it is a fun way to grow your business. You can use user-generated content to earn, track your stats and drive more traffic to your business.
So whether you are a small or large business, a business with a budget, or with a large enough budget, you should use Instagram as a marketing tool for your business.