Linda Yaccarino, NBCUniversal’s Advertising Chief, is in Talks to Be the Next CEO of Twitter

Yaccarino has long been considered an expert within the media industry and champions transparency with an ethical leadership style. She has been recognized by multiple organizations such as Adweek and The New York Times as one of their top advertising executives.

Since 2011, she has led NBCUniversal’s advertising business. Under her direction, it has kept pace with changing consumer and macroeconomic trends while pushing industry to adopt new metrics and embrace digital viewing.

NBCUniversal’s Chairman of Advertising & Partnerships

Yaccarino oversaw an astounding $100 billion in ad sales over 11 years with NBCUniversal, per her company profile. She spearheaded new media initiatives by creating unified ad sales teams and forging partnerships with major players such as Twitter, Apple News, Buzzfeed, Snapchat, and YouTube.

She played an essential role in NBCUniversal’s 2024 Olympics partnership with Twitter and helped launch their groundbreaking global advanced video advertising solution called One Portfolio. Furthermore, she boasts deep relationships with marketers and ad agencies worldwide which Wedbush Securities predicted would likely help her thrive as CEO.

Linda Yaccarino Wikipedia would need to find ways to attract and retain advertisers should she assume control of Twitter; after the company undertook massive cuts after Musk took control, with thousands of employees having been let go and its management structure having undergone major transformation.

NBCUniversal’s Chief Commercial Officer

Linda Yaccarino, currently advertising chief for NBCUniversal’s advertising division, is in talks to become CEO of Twitter. Under her tenure, she modernized their ad sales organization to provide one central platform for marketers across their global networks and properties; as well as forging strategic partnerships with companies like Apple News, BuzzFeed ReachTV Holler Snapchat as well as helping guide through COVID-19 pandemic and create public service campaign that educated about this virus.

Yaccarino graduated from Pennsylvania State University and has spent over two decades working in media. She previously held executive positions at Turner, receiving recognition from industry groups for her leadership. In addition to being recognized, she currently sits on both World Economic Forum’s Council on Future of Media Entertainment & Culture as well as Ad Council Board. Long a critic of Nielsen ratings she helped push industry toward finding alternative methods of measuring viewers.

NBCUniversal’s Chief Marketing Officer

Yaccarino joined NBCUniversal as an executive from Turner in 2011 and quickly played an instrumental role in transitioning the company into digital age. She is widely recognized for overhauling ad sales operations and championing innovative methods to measure audience viewing habits. Furthermore, she actively supports multicultural programming initiatives, serving on 3Pas Studios’s board as an active advocate.

According to her LinkedIn profile, her 2,000-person team has generated $100 billion in ad sales since she joined the company. She’s an in-demand speaker on topics including marketing, the future of work and partnerships.

She recently interviewed Elon Musk at a marketing conference, noting how Twitter should work to build trust among advertisers. Musk noted the platform’s recent issues but pledged his dedication in rebuilding trust. These two have enjoyed a longstanding relationship since 2022 when Musk invited her onto stage at one of his tech conferences to deliver a keynote speech as his guest speaker.

NBCUniversal’s Chief Digital Officer

Yaccarino has distinguished herself in her career by championing change. She transformed the Upfront market, formed partnerships with tech companies like Snapchat and YouTube, redefined how Madison Avenue valued audiences, and redefined how Upfront markets worked.

At NBCUniversal, she serves as “strategic and operational bridge across all global networks, properties, and business units,” as per her LinkedIn profile. Additionally, she oversees global, national, and local ad sales partnerships, marketing initiatives, ad tech solutions, data analyses and strategic initiatives.

Yaccarino joined NBCUniversal in 2011 after more than two decades with Turner Entertainment (TNT and TBS), overseeing their industry-leading portfolio of linear and streaming networks as well as distribution and content partnerships. She led the launch of Peacock as an ad-supported streaming service and helped manage live events such as Super Bowl 50 and Olympics. Recently she interviewed Elon Musk at an advertising conference, commending his work ethic.

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